Sonoma County by way of Chicago.
With a keen eye for unearthing hidden gems, Michelle discovered that behind every dusty rack and amidst the piles of discarded items, there often lay a diamond in the rough.
Michelle Morales–Founder
Michelle’s fascination with the world of vintage fashion and thrifting blossomed at a young age, guided by her adventures with her Mom through the treasure troves of local thrift stores and countless yard sales.
Her love for vintage was not just a passing phase but a lifelong passion, nurtured by the golden age of film and visual art. Icons like Audrey Hepburn, Rita Hayworth, and Frida Kahlo became her muses. They inspired her to delve deeper into the world of timeless style. She pored over photographs of 1940s-era Dior and marveled at how Edith Head's costume designs transformed clothing into essential supporting characters for Hollywood's finest.
Music has also played a significant role in Michelle's life. A cellist since the tender age of 8, she has not only performed but also shared her musical knowledge through teaching. Her love for music has taken her from Coast to Coast, enriching her perspective and experiences.
Recently, Michelle and her family made a bold choice to trade the bustling pace of Chicago city life for the tranquil charm of Guerneville, a quaint riverside town in California's Sonoma County. Amidst the towering redwoods and the soothing sounds of the Russian River, they have found a new rhythm for their lives.
When she's not exploring or running along the scenic routes of Sonoma County, Michelle can be found sharing her passion for music with 'The Family Gold,' a musical endeavor close to her heart. But her most recent adventure lies in curating a collection of the most exquisite clothing and trinkets for her vintage clothing store.
With an impeccable taste for the unique and the beautiful, Michelle scours far and wide to bring you a curated selection of pieces that will elevate your collection. Her journey in the world of vintage is more than just a business; it's a labor of love, a testament to her unwavering commitment to preserving the timeless allure of vintage fashion.
Join Michelle on this enchanting voyage through the annals of fashion history as she brings you handpicked treasures that capture the essence of a bygone era. Each piece tells a story, and with Michelle as your guide, you're sure to find that perfect addition to your vintage collection, whether it's a statement garment or a charming trinket that whispers secrets of the past.
Photo by Daniel LunaThe Team:
Michelle Morales
Owner, Curator, Art Director
Benjamin Miles
Photographer, Creative Director
Keaton Holiday
Studio Manager, Pup, Head of Security
© 2025 Emerald Era Vintage